
The village of Imilchil lies high in the Middle Atlas Mountains, on the Plateau du Lac in the valley of Assif Melloul (“white river”), and is home to the Ait Hdiddou tribe.
Imilchil Moussem, or marriage festival is held each year in mid-September, and has become one of Morocco’s most popular Festivals, attracting romantics from all over the world. Filled with Berber dancing, drumming and chanting, the three day feast sees up to 40 couples tie the knot, and many others find their prospective partner. Single women, divorcees and widows searching for a husband are adorned in traditional cloaks and hoods, eagerly anticipating marriage proposals. When a woman accepts a proposal, she says to her suitor “You have captured my liver”, and the match is made!

As a tribute to their memories, the guilt-stricken families initiated a betrothal festival on the anniversary of the lover’s death, during which couples from different tribes were allowed to meet and marry each other.
Today the festival is a meeting place for young tribal people from the Ait Haddidou and Er Rachidia region, giving them the opportunity to find a lifelong partner . Parents usually accompany young women and assist them in finding suitable partners, whereas older candidates (due to their position within the tribe) can choose their own husbands without having to ask for parental consent.

The Imilchil Moussem generates a huge amount of revenue for the region, as it attracts an influx of domestic and foreign visitors – in excess of 30,000 during the course of the three day event. To increase its appeal further, the traditional folk aspect of the festival has been increased, and includes old traditional music and Berber dances such as Ait Hdidou, Talsint, and the waltzes of the pretty dancing bee (Nahla) to Kelaa M’gouna .
The festival is dependent on the harvest, so dates are not fixed, but it usually falls in mid-September. Imilchil is accessible most easily from the South – Tineghir / Erfoud / Er Rachidia /Midelt. 4×4 transport is essential, and a guide or driver recommended.

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