
The oil was sold in Moroccan markets even before the Phoenicians arrived, yet the hardy argan tree has been slowly disappearing. Overgrazing by goats and a growing, wood-hungry local population have whittled the number of surviving trees down to less than half of what it was 50 years ago.

UNESCO, and enthusiasts excited by the oil's reputed anti-aging qualities have helped by creating a global market for the exotic oil, the unlikely alliance hopes to raise awareness about the inherent value of the trees, encouraging more careful grazing and stopping the local population from chopping the trees down for firewood. The people in the area are poor; as they now understand the value of the tree, they are protecting it.
UNESCO declared a 25,900-square-kilometer of land between the Atlantic and the Atlas Mountains a reserve and provided money to manage the trees' preservation. Chefs and society matrons took up the cause, praising the culinary qualities of the oil and its anti-aging effect on the skin. There is also a ban against grazing in the trees from May to August, when the fruit ripens to a bright yellow and eventually the goats climb the trees, eat the fruit and expel the pits, which locals continue to collect.

Most of the oil is bottled pure for cooking, as a dressing on salads, meat or fish or simply as a dip for bread. The Tiout cooperative produces about 5,000 250-milliliter bottles of the edible oil a year. The oil can be purchased at the Cooperative in Tiout but the neighbouring city of Agadir sells the oil for a fair price as well.
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